For over 60 years, as certain as the rising of the sun that marks its logo, NBC’s Today show has risen along with America. So how do you go about redesigning the sunrise? That was the dilemma facing Los Angeles brand and design firm Ferroconcrete, who were tasked to update the iconicToday logo. But even a sunrise can be distilled into something brighter and more human.
"The idea of ‘Sport Doesn’t Care’ is that sport is the great leveler," says Carlo Cavallone, ecd at 72andSunny in Amsterdam, of his agency’s hard-hitting 90-second spot for Paralympics sponsor Samsung. "Abled and other-abled athletes are exactly the same when it comes to competing," he tells AdFreak.
People often ask me how I get so much done. I’m a regular person. The truth is that I am just incredibly motivated. What makes the difference is certain habits that I’ve developed over the years. In this post share exactly how I stay motivated even when things aren’t going your way.
To mark Jimmy Fallon's debut as host of the the Tonight Show, Pentagram’s Emily Oberman was asked to come up with something new. Her solution? Blow up the Tonight Show’s lunar sliver into a sky-filling full moon, signifying Jimmy Fallon’s bright new take and place of importance among the stars of late-night.
It needed to be bold and fresh, yet still evoke the Tonight Show’s 60-year heritage. It also needed to be adaptable, looking just as good on TV as it did on posters, mugs, T-shirts, umbrellas, and other official merchandise.
The Tonight Show's new logo puts the full moon front and center, spelling out the name of the show almost as if a sans-serif meteor shower had punched the words the Tonight Show With Jimmy Fallon clean through its glowing surface.