Why Your Company Is Not "The Warby Parker Of X"
Just because your startups says it’s the Warby Parker of fill in the industry doesn’t mean you are. Entrepreneur Jamie Quint counts the ways.
Article by Drake Baer
[Jamie Quint] thinks that a critical mass of online customers have given online brands two novel advantages: low starting costs and a massive early reach.
All this growth has an counterintuitive consequence: As the brands get big online, they go offline.
"The brands that will do well are the ones that understand that they are not going to win by leveraging better economics due to their ‘online only’ nature, because these economics don’t exist," Quint writes. "The brands that succeed will be the ones that are good at finding gaps left in the single-brand retail marketplace that previously have not been exploited due to the difficult pre-internet economics of starting a new single brand retailer, and aggressively pursuing them."